An innovative new programme designed specifically for senior executives in the advertising, design and music industries to consolidate the skills, approaches and strategies necessary to stay successful in a highly complex and rapidly changing economic environment.
The Cultural Leadership Programme is offering places on this pilot programme to 18 leaders who.
· are working within the advertising, commercial music or design sectors
· have been working at a Chief Executive, Managing Director or Director level for five years or more, and ideally have been working at this level at more than one company
· experience a broad range of leadership challenges as part of their current role
· have completed the IPA 7 Stages Career Development Programme (if from the advertising sector)
About the Programme
Advanced Leadership in the Creative Industries (ALCI) has been developed by Ashridge, one of the world's leading business schools, in partnership with the Cultural Leadership Programme, the UK Design Skills Alliance (led by Creative & Cultural Skills and the Design Council) and the Institute for Practitioners in Advertising. The programme is designed to deliver an exciting and challenging learning environment, drawing on the participants’ own experiences and current issues as well as the latest thinking in the areas of leadership, strategy, talent management and other crucial aspects of the creative industries context. ALCI consists of four modules and some inter-modular activities based in sector relevant agengies. The first three modules will be held at Ashridge’s expansive country estate some thirty miles north of London with the other activities taking place in London. ALCI is led by the Ashridge faculty with experience in the cultural and creative sectors and will feature top speakers both from within and outside the creative industries.
Objectives of the Programme
The overall aim of the programme is for senior executives in the advertising, commercial music and design sectors to enhance the tools and strategies necessary to cope with an increasingly uncertain and rapidly changing marketplace.
The design of the programme will enable individual participants to draw from it what they need to thrive in the economic context they face at the beginning of the twenty-first century. The kind of benefits we expect to see include:
· reinforced understanding of leadership models most relevant to the creative sectors;
· strategies and tools to maintain a competitive edge in turbulent times and how to apply them to best advantage;
· a greater appreciation of the unique circumstances pertaining to these creative sectors and how their inherent creativity can be put to effective use in developing new business models;
· an insight into latest thinking in specific areas of interest including talent management and leading innovation and change;
· access to top speakers both from within the creative sectors and from other fields providing examples of successful approaches from their own experiences;
· greater confidence in participants’ own abilities to interpret and respond to challenging strategic situations;
· access to a network of executives at similar levels in their own and other related industries.
Application procedure:
To apply for a place on this pilot programme, please submit the following information to [email protected] by 15 January 2009:
· Name, work address, contact email, contact telephone number
· CV
· A covering email which responds to the following:
- Please provide an overview of a key leadership challenge, which you are currently facing, or have recently faced within your organisation.
- Describe why you would like to be considered for a place on this pilot programme and how it will benefit your current and future leadership role.
- It is important that all participants are available to attend the entire programme. Please confirm that you are able to commit to the programme which will involve 11 full days from March to July 2009.
Applications to this programme will be assessed by members of the Ashridge faculty in partnership with the Cultural Leadership Programme and the ALCI stakeholders.
